The e – commerce is certainly an opportunity for those who want to start and do not have all the resources they would like. Obviously, as in any business, an investment is necessary that will depend on the type of online commerce, the platforms used to sell or the product that is sold. To ensure the success of your E – commerce it is recommended that you train properly before launching, for example, with a Master in online marketing and electronic commerce. In any case, I’m sure these little tips will be good for you if you’re starting shopify spy tools.
- User experience
Although in 2013 they exceeded 14.4 billion euros in transactions in electronic commerce and this increased by 22.3% over the previous year, there is still some reluctance in some segments of the population to buy through the Internet. The experience of the user of an e-commerce is a crucial factor for the sale, since a customer who accesses a product cannot touch it or try it as it is. Create a space where the user feels comfortable, who feels they can trust him, with a striking aesthetic and a close and personalized treatment and put as few obstacles as possible before making the payment.
- Monitoring and comment management
Actually, who is going to improve and perfect your business store is not you or your workers, they are your customers. They will pronounce themselves saying what you do well and what you should improve (the latter to a greater extent) so that the business likes the greatest number of users.
Listening to what customers say on your website, in forums or social networks is very important for the future of the store. For this, a complete monitoring is necessary, not only in your channels but also in all those in which you think they may be giving their opinion. It will be a complicated and laborious task, however the fruits that it can give will not give you another practice. To apply a correct monitoring you can do it manually or with Social CRM tools.
- Online marketing – contents
An online marketing strategy focused on electronic commerce is necessary to get new customers. Being on social networks like Pinterest or Instagram makes the business known, its products, and increase by word of mouth, etc. Landing on them with a good content strategy is crucial, remember that Pinterest generates a traffic of 2.5 million page views per month and has already become one of the most important platforms in electronic commerce. For its part, Instagram already beats Twitter in use from Mobile. Do you think you can go from these two social networks?
- Mobile investment
In a very short time it will be possible to buy from Twitter in Spain, an online business is no longer conceived without a responsive design (adapted to mobile devices), mobile payments every day are more frequent and are more accessible. Without a doubt, the future of E commerce is in mcommerce. Of course, if you are going to use Instagram as one of your channels, it is more essential than ever to invest in mobile.
- Sales channels
Although the center of operations of your business is a website, be sure to look for other channels to introduce your products to increase sales. As I said before, Twitter will soon make the ‘buy’ button available to everyone and the options on this social network will increase considerably. Before it arrives you can also use other sales tools on Twitter.