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5 tips for an effective social media marketing strategy

Rory Romilly, February 6, 2024

Among the main benefits of applying a social media marketing strategy worldwide is increased exposure, web traffic and consumer loyalty, according to Social Media Examiner.

Marketing strategies on social networks are increasingly determined to ensure that companies communicate their brands and services with the digital consumer buy facebook comments.

The digital consumer can be counted in Mexico through various figures such as the number of social network users in the country totaling 64.5 million, according to The CIU (with data as of the second quarter of this year).

Given this market, it is estimated that there will be 2.34 billion social network users worldwide at the end of 2016, according to an estimate by eMarketer , and the figure will grow to 2.95 billion in 2020.

For this consumer, it is important to find ways to achieve an effective marketing strategy on social networks, where communication between brands and the consumer is key, since these platforms are based on interaction.

Based on this objective, it is important to observe five tips that we can implement an effective strategy through social networks.

The first is the key knowledge of social networks, which begins with the answer to two key questions: When and how to do social media? How to use the different social networks and for what purpose? To the extent that the platforms are classified and defined, as well as their operation is known, it will be possible to begin to design a strategy.

As a second piece of advice, we have a commitment to content marketing, where not only is the creation of a content strategy for social networks essential, we must also take care of content management through elements such as visual content, native content and the correct application of tools that help us strengthen and measure their application.

A third tip is to apply the social media strategy focused on the success of its implementation, through understanding the role of social networks in the media plan, without losing sight of geolocation strategies and to what extent the role of the influencer in social media and big data, increasingly determined as the new social media player.

Paying attention to the measurement of social networks leads us to keep an eye on the success of a campaign implemented through these platforms, where we cannot leave aside the use of free tools as well as those that have a cost, without leaving aside the ROI in social networks.

Finally, we must not stop looking at the future of social networks, where the trends within society and the opportunities that arise from studying this segment are increasingly determining, with the aim of creating marketing app models or advance in augmented reality developments.

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